Marketing Using White Hat SEO Strategy
When you are marketing online, a white hat SEO strategy is the best. You may be aware of the importance of back links for search engine rankings, but you may be unaware of how the algorithm for search engines uses it. Good back links are what will bring your site up in the search results.
The concept of white hat SEO is to use the search engines to your advantage and not against it. The goal is to show that your site has natural links from other websites. In addition, you want to make sure that your site is included in the various social media sites that are very important to the search engines.
Selecting The Right Keywords
When you are promoting your site, you want to use as many keywords as possible. Keywords are often what bring in organic traffic to your site. A common mistake when people do SEO is that they use the keywords too many times on a page. What is the point of putting words in the text so much if it is not going to bring in visitors?
Once you have determined which keywords to use, focus on putting those keywords into key phrases that have meaning to the reader. For example, if you are promoting white or black wear your site, you would probably use terms such as “white or black”, “moto wear”, “dyed in the wool”dyed leather”. You want the keywords to make sense to the reader.
Use the key phrases on the side of your site as well. For example, if you are promoting your site, you would promote keywords like “moto wear”, “dyed in the wool”dyed leather”. You can also use the keywords in links, blog posts and videos.
Keep your keywords short and sweet. You don’t want to be the guy who is trying to sell “glow in the dark stuff” or something that is not an everyday product. The keywords should be used within their context and shouldn’t be overused.
You can target certain keywords by using a keyword generator. The keyword generator will spit out hundreds of keywords related to your niche. You can pick the keywords and rank them so that you can achieve the ranking you need to get more organic traffic.
The other way you can use keywords is by using a blog post. Most people who are writing about a certain topic will have a few blog posts that are about their specific topic. When you write a blog post with a keyword in it, this will give you instant traffic to your site.
- If you are promoting your site, you want to put those keywords on your website, blog posts and in your emails.
- If you are promoting a brand new website, you can add a link to the URL of your site in your email signature.
- Most readers will click on this link because they trust the person who wrote the email.
Use the same keywords on your landing pages as well. For example, if you are promoting a website that sells outdoor apparel, include the keyword in the title of the page and in the main copy. Visitors will more likely click on the link to see what the website offers and possibly buy something off of it.
Also use a key phrase as a link in your website. In the footer area, include a link to a page with a main page with the main keyword in it. Your site’s anchor text will help drive more traffic to your site.
When you are promoting your site, you want to use white hat SEO. Take the time to learn how to create effective content and make sure that you promote your site in a way that makes sense. You will be surprised at how easy it is to be found on the internet.