Having a website is only half the battle when it comes to increasing your Google rankings.

Your SEO needs to be a great deal more than just creating a site that contains unique and interesting content.

You must have relevant content to your website.

There are countless of ways to do this, but if you’re currently using the free keyword suggestion tool offered by Google, you may want to consider changing this. We’ll get into the nitty-gritty of keywords in a minute but first let’s discuss some SEO fundamentals.

Understanding SEO Fundamentals

* Keyword Research and Domination – Optimizing your website for search engines is a science. This doesn’t mean that you need to hire a professional SEO firm to teach you. Just a little knowledge and experience is all you really need.

First, you must be prepared to invest some time into creating a strong presence. You can do this by consistently adding quality and fresh content to your site. You should also include quality videos, images, audio clips, and articles to give your readers something to discover on your site.

* SEO is just the beginning of how you can improve Google rankings. If you want to rank high for your specific keyword, you must also build links that point back to your site. The more links you have pointing to your site, the better.

Building links is a complicated subject, and it can be very difficult to understand everything there is to know about this. It’s not uncommon for many websites to ignore the importance of building links. However, you should always make sure to create content for your website that is valuable and searchable.

The best methods to gain backlinks are outlined by many search engine optimizers. The most common methods include submissions to EzineArticles, submission to other websites, syndication, social bookmarking, and submission to article directories. You should aim to submit content that is newsworthy, informative, unique, interesting, or well-written.

* Content – Google emphasizes the importance of providing unique and relevant content to your website. While that’s true, search engines don’t just rank content. They rank the appearance of the content as well.

The more relevant and useful the content are, the better. The keywords or phrases that are used to describe your content will also play a part in the ranking algorithm. You want to be certain that your content isn’t too broad and doesn’t contain a lot of guesswork.

* Use the terms in your content – Despite what some people may say, it’s a proven fact that the content that you use to describe your site’s content has a long way to go before it will be included in the engine’s rankings. Google requires a minimum amount of relevant content before the engine will even look at your site. The longer the content is and the more appropriate it is to the audience it’s for, the better.

* Target Keywords – When you’re thinking about optimizing your website, you must know exactly what keywords or phrases you’re targeting. You want to be certain that these words are in your content as well.

* Cost – Google can go a long way to helping you optimize your site, but they can’t guarantee that it will be successful. Be sure to use affordable keywords or phrases to drive traffic to your site. This will help you improve your Google rankings, while earning you some money in the process.