Search Engine Optimization (SEO) is basically the process of increasing the number and quality of site visitors to a web page or a site. SEO is done because higher sites rank better in search engine result pages (SERPs) than lower ranked sites. Therefore, the higher your site ranks, the more popular you become. The benefit to you as a business is that you gain a higher ranking and more site visitors. The benefit to the customer is that you get a more convenient shopping experience because your web pages load more quickly.
Search engine optimization has several components.
One of these is on-page optimization. This includes meta tags, title tags, keywords, content, images, headers, footers, and coding. All these elements add up to give a better user experience. It is important for a website owner to optimize his or her websites for top rankings in major search results. If a person were to perform manual optimization, it would take years, if not decades.
The first step in search optimization is on-page optimization. The objective of this is to enhance the search engines’ ability to crawl your websites. In other words, make sure that your web pages are easy to read and are structured in a way that allows the search engines to crawl your site easily. One way of achieving this is by utilizing ‘keywords.’ Keyword optimization is also an important process.
For example, if someone was looking for a plumber, they might type in ‘plumber’ into a popular keyword search engines like google. The result would be thousands of websites with plumbers in their area. Each of these websites, while optimizing for a particular niche, would have a natural language processing job description that would identify what a plumber does. This job description would also likely contain a few keywords that relate to plumbing.
The goal of this natural language processing is to provide information about the service your business provides. Natural Language Processing also works well for providing descriptions about your company. A good example would be if your business offered SEO services, the job description of the employee looking for work would likely include keywords related to the industry. Again, since keywords can be found in your web pages, this is one way to leverage the power of search engines to find customers.
As you know, the purpose of Search Engine Optimization is to rank highly in the search engines for specific key phrases. The natural language processing of web pages takes this a step further and creates a logical flow from keywords to the overall meaning of your business. For example, consider this. Say you were searching for a plumber, you type in the word “plumber” into the search bar and the results that come up are based on the words you have included in your query. When the results are displayed to you, it is likely that you will see the first few results, those that include the most popular keywords and the most natural language in the copy.
The reason you see these results is that these keywords are present in the copy. These are the keywords that you used in the natural language processing of the web pages and when you optimize your website for the search engines, these keywords are the ones that are used in your copy. Again, the trick is to use keywords that relate to the service your business provides. In the case of web design, keywords related to design, graphics, and web content are typically used.
This is where SEO and SEM enter the picture.
- Search Engine Optimization is the process that uses these keywords to rank high in the major search engines.
- On the other hand, Search Engine Marketing Strategy is the marketing strategy that uses those same keywords to drive traffic to your website.
- If done effectively, SEM can lead to massive success for your business.
- However, it takes time, work, and plenty of effort to succeed with this marketing strategy.
- If you are a business owner who is considering an online marketing strategy, consider the benefits of hiring an SEO and SEM professional to help boost your web presence.