If you are new in the online marketing scene, then you have probably heard about Search Engine Optimization. But what is it really? What is Search Engine Optimization and how does it work? Well, Search Engine Optimization (or SEO as it is commonly spouted) involves little more than throwing together a few hundred lines of text on your website that is geared to direct traffic towards your specific keywords. In other words, it helps your website to show up frequently in related searches, thereby increasing your chances of making money.
Search Engine Optimization is an important concept in Internet Marketing because without it, your website will not show up at all in organic results. What is organic results, you ask? They are the result that appears at the top, right hand side or bottom of the search engine results pages for specific keywords. For example, if you entered “dog training” into a search engine, you would expect to see several different listings for dog training products. However, only three of those listings would be showing up at the top middle and the bottom of the page in natural results. That is exactly what happens when you do Search Engine Optimization.
There are two main components of Search Engine Optimization. Those are called Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both SEO and PPC involve organic results, but they differ because with SEO, a website shows up in natural results whenever someone enters a specific in the search bar, while PPC shows up whenever someone clicks on an ad. Now that you know what Search Engine Optimization is, you should understand what Pay-Per-Click is.
Pay-Per-Click is one of the easiest and most popular online marketing methods.
It is a pay-per-click program where advertisers pay Google when someone clicks on their ads. It is similar to Google AdSense. The company that manages PPC ads is called AdWords. AdWords manages the ad campaigns, which include both text and image ads. When someone searches for something on a search engine like Google or Yahoo and clicks on an ad displayed on Google’s website, the company that managed the PPC ads will pay the host site for a predetermined amount of money each time the ad appears on a visitor’s browser.
The cost per click system is relatively new to the online marketing world. In fact, many online marketers did not even have knowledge of this concept until recently. AdWords and related to CPC systems are now used by thousands of companies as an effective way to advertise their products and services in order to attract new customers and increase brand awareness.
While it may be true that PPC is currently the more effective method for search engine optimization (SEO), there are still many people who are not aware of it. Many new websites, particularly the newer ones, use what is called an organic search engine optimization (OSO) strategy. These sites are built around natural SEO concepts and the goal is to get as many of the keywords listed in the content of the site as possible. They are built around the standards set by major search engines like Google and Yahoo and are built around keyword strategies that are organic in nature. On the other hand, paid search marketing companies like Google AdWords or CPM are able to provide paid search marketing services that use more natural SEO concepts in order to get more visitors to the sites.
There are two ways that a site can achieve organic search ranking and achieve high level PPC performance.
First, the site can build up organic links from relevant websites and forums, and second, the site can run an AdWords campaign in which it bids on keywords and then spends the money on paying advertisements related to those keywords. In either case, the goal is to have as many of the keywords listed as possible and to get as many click-through-referrals to the advertiser’s website as possible. By building links naturally and running an AdWords campaign based on those keywords, you will be able to get your website to rank higher and to realize greater PPC profits. However, you do need to be careful about overdoing it, because you don’t want your competitors to outbid you and because you don’t want to appear as if you are gambling in order to boost your search ranking.
One way that search engine optimization can help you with your PPC advertising model is that it allows you to focus on building quality content rather than quantity. When you focus on writing articles that contain relevant keywords, you can then use these articles to direct natural search engine traffic to your website.
- In the paid online advertising model, you would spend money on pay-per-click ads for your keywords, but with the pay-per-click model, you can choose which ads to run based on the quality of the content.
- The bottom line is that SEO works very well with the PPC model, but there are certain factors that you have to consider such as quality content when optimizing for SEO.
- When your ads are relevant, your website can enjoy a much higher CTR than it would be otherwise.